Top Resume Example for Performance Marketing Managers in 2025

Resume Overview for a performance marketing manager

A well-crafted resume for a performance marketing manager is crucial as it showcases your ability to drive measurable results through digital marketing campaigns, a key aspect of this competitive field.

Performance marketing managers are responsible for developing, implementing, and optimizing marketing strategies that drive user acquisition and revenue growth. They analyze data to make informed decisions, manage budgets, and collaborate with creative teams to execute campaigns across various digital channels.

Key Qualifications

Bachelor's degree in Marketing, Business, or a related field
Proven experience in performance marketing or digital marketing
Strong analytical skills and proficiency in data analysis tools

Skills to Highlight

Hard Skills

Google Ads
Facebook Ads
SEO/SEM
Data Analytics
A/B Testing
Email Marketing

Soft Skills

Analytical Thinking
Communication
Creativity
Project Management
Adaptability

ATS Keywords

Performance Marketing
Digital Marketing
ROI Optimization
Conversion Rate Optimization
Customer Acquisition

Education & Certifications

Google Ads Certification
Facebook Blueprint Certification
HubSpot Inbound Marketing Certification
Bachelor’s Degree in Marketing or Business Administration

Resume Tips

Quantify your achievements with metrics to demonstrate impact.
Tailor your resume to highlight relevant experience for each job application.
Use action verbs to describe your responsibilities and achievements.

Common Mistakes to Avoid

Using a generic resume for multiple applications.
Failing to include measurable results in previous roles.
Neglecting to customize the resume for ATS compatibility.

Jordan Smith

jordan.smith@example.com • (555) 123-4567 • San Francisco, CA

Professional Summary

Results-driven performance marketing manager with over 5 years of experience in creating and optimizing successful digital marketing campaigns. Proven track record in increasing ROI through data analysis and strategic planning.

Key Skills

Google Analytics
PPC Campaign Management
Content Marketing
Lead Generation
Social Media Strategy

Experience

Performance Marketing Manager – Tech Innovations Inc.

June 2020 - Present

Increased ROAS by 35% over 12 months through targeted advertising strategies.
Successfully managed a marketing budget of $500,000, optimizing spend across multiple channels.

Digital Marketing Specialist – Creative Solutions LLC

January 2018 - May 2020

Developed and executed multi-channel marketing campaigns that improved customer acquisition by 40%.
Implemented A/B testing for email campaigns, resulting in a 25% increase in open rates.

Education

Bachelor of Science in Marketing
University of California, Berkeley, 2017

Certifications

Google Ads Certification
Facebook Blueprint Certification

FAQs for performance marketing manager Resumes

What should I include in my performance marketing manager resume?

Focus on your relevant work experience, measurable achievements, key marketing skills, and any certifications that showcase your expertise in digital marketing.

How can I make my resume stand out?

Highlight specific campaigns you managed and their outcomes, use clear and concise language, and ensure your formatting is visually appealing.

Is it necessary to have a degree for this role?

While a degree in marketing or a related field is often preferred, practical experience and relevant certifications can also be very valuable.

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Performance marketing manager